BLUBOX CYCLING
Only a biker can tell you about the thrill that one has while traveling on a two-wheeler and the magic it offers. Between the rider and the bike, the wind in the face, and the endless road, there is a harmony that sparks excitement and passion. At the core of it all is Blubox. A place of high energy, confidence, and exclusivity. Unbox your high-quality cycling essentials at Blubox.
We designed the branding and the identity for Blubox to show its spirit of excitement and give a contemporary feel. Blubox is a bicycle studio that offers high-end products and certified service that values its community space.
The box element was created to represent the community, while the graphic element portrayed the act of changing orientation — as was observed in the spontaneous change of cycling position. We brought in the vibrant blue color that took their inspiration from the blue road sign to indicate that Blubox services are available no matter where you are.
Discipline
Date
IDENTITY, NAMING, WAYFINDING
2020