MADAME DJELI
To her family, Madame Djeli was the heart of the home — a woman who welcomed everyone with a smile, a warm bowl of something simmering, and a table dressed with Peranakan treasures. Her Dutch-colonial house was more than a residence; it was a sanctuary of laughter, gold-trimmed details, and the traditions she held dear.
This brand is our way of bringing her presence into the modern world. The palette of turquoise, brown, and soft gold reflects her favorite hues — the colors she lived with, cooked with, and surrounded her guests with. It bridges eras, allowing heritage to feel fresh, relevant, and effortlessly stylish.
Our creative direction honors her memory in every element, from handcrafted menus to framing decorations inspired by her ornate home. The experience is personal, warm, and sincere — a place where her legacy continues, one meal and one story at a time.
Discipline
Date
IDENTITY, PACKAGING, ENVIRONMENTAL
2025