ALAM SUTERA - NYKKA
True to its name, Nykka symbolizes a little bud in which a new phase of life grows and springs with new energy, vitality, and hope.
Alam Sutera Realty, a leading property developer group in Indonesia, selected us to develop a brand identity design for their new residential project located in their township Alam Sutera, aimed at younger consumers.
We proposed Nykka as the brand name. It was derived from the Macedonia word “Nika”, literally meaning “the sprout”. The name was chosen as it resonated with the project’s notion: “a new chapter of life”.
The brand name developed into a design identity, where we incorporated the element of twigs into its typography — inspired by the sprout — and further extended to the brand communication collateral.
Tapping into today’s trend preferences, we opted for muted tones to represent the brand. Muted, subdued colors, speak to modern-day culture and have an emotional effect on the consumer experience. They are not only easier to look at than harsh colors—they are conceptually fashionable.
