SATORIA HOTEL
Hospitality with heart, agile in action, and intuitive in service are underlying values that make Satoria Hotel last for generations.
Satoria Hotel is the first chain hotel located in the heart of Java and steeped in traditions. After a change in hotel management, Satoria Hotel needed to reestablish the brand and reintroduce new core values that appeal to today’s consumers.
Our whole visual approach was intended to be simple, elegant, and direct in a subtle way. Palm leaf, a symbol of peace, victory, and eternal life, was chosen to represent Satoria’s new identity and convey the hotel’s value of “being humble by heart, agile in action, and intuitive in service”.
Adding a nostalgic nod to the tradition, the original purple shade was retained and infused with the new green to add a tint of freshness.
The color blend depicted elegance from a new angle and was applied across all needs and touch points, from amenities to door signs and mailers.
