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THE COFFEE CROWD
The Coffee Crowd opened in 2012 as a cozy relaxed restaurant in Medan famous for its savory kwetiau, kopi tarik and indulgent toasts. It is the go-to place for everyday neighborhood meals, warm family celebrations, or a simple meeting spot.
Following the demand to expand outside the region, The Coffee Crowd needs to have a consistent brand identity. The new brand encapsulates the warm ambience of the existing eatery, while elevating it with stylish vibes.
The color palette chosen is a utilitarian black and white, with clean and hip visual style.
Discipline
Date
IDENTITY, PACKAGING, ENVIRONMENT
2020
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