FIT BY BEAT
Enhancing your body, mind, and spirit.
Taking care of the body has never been so important and Fit By Beat took it to a next level by establishing it as a lifestyle and cultivating a community of like-minded people on the same mission to live healthier.
Fit By Beat is a boutique fitness center that promotes an uplifting and balanced, healthy lifestyle that is favorable for the community in a dynamic urban environment.
Conceptually, our visual language was inspired by the electrocardiogram that translated the heart’s electrical activity into line tracings on paper, or called waves. It came along upon our understanding that the authentic training routine centers around the ideal heart rate.
We came up with the idea of crafting a moving logo by injecting the heartbeat line into bold typography. We intended to create an identity that evokes a sense of movement, direction, and energy — the same character that Fit By Beat aimed to convey.
We also sub-branded each class with a different heart wave to capture the essence of training with Fit By Beat.
