SUPPAWASH
It all starts with 299K, which gets you one month of unlimited washes, waxes, glosses you want, and whenever you want.
Best club ever!
In Japanese, Suppa means super. Suppawash aims to provide fast and clean car washing services. By having an efficient workflow, customers can have a better experience of waiting for the whole process to finish.
We translated the concept by adapting the Japanese sleek and clean design style, where custom graphic icons are the key ingredients to delivering easy-to-understand directions.
A series of simple icons are designed to represent all services offered: from the wash,and gloss, to rain repel for long-lasting protection.
Going the extra mile for their customers, Suppawash works on a monthly membership model that gives members the convenience to wash their cars as much as they want, at a low price.
We extended the identity to the signage and mobile applications by the use of typography and effortless illustrations as well as leaving a lot of space. Limited color palettes were picked to convey a simple yet memorable impression.
Discipline
Date
IDENTITY, NAMING, PRINT, ENVIRONMENT
2019