TROVII
Trovii originated from the owner’s idea to create a place where coffee meets motorsports. The owner, Eric Saputra, is a motorcycle racer who initially supplied coffee to Yamaha's in-house dealers.
The identity of Trovii was designed with the spirit of a racer: speed and winning. The name Trovii, in fact, was derived from the word “trophy” symbolizing a victory.
With years of experience in the coffee business, the team behind Trovii prides itself in the method of brewing, the source of the bean, and knowing how to serve a “winning” motorsport-inspired coffee experience.
The graphic exercise revolves around the racing circuit which was visible through the interior. The logomark imprinted on the entrance wall was a nod to the circuit, made slanted to evoke motion and speed. Across the brand applications,the race track element was brought in to tie into the brand spirit, such as in the board menu or coffee cup.
